A new brand, website and marketing material created for Kensington and Chelsea Council’s business improvement district (BID), Opportunity Kensington. The identity is inspired by the concept of connection and the idea of connecting businesses and people with opportunities in the local area. Alongside the primary logo a secondary logo mark was created using ‘OK’, this element is used to build intrigue as the brand is rolled out across Kensington . The new brand and website secured a huge investment in the local area and continues to bring new opportunity to Kensington.