Memo
Passion project
Services: branding / print

A passion project started during the 2020 lockdown. I created a new brand ‘Memo’ with the purpose of creating colourful photobooks that are full of personality and use unique layouts with custom shapes to mask photos and showcase photographic memories in a fun way.

Secondary to the typographic identity, the Memo ‘flower’ was created using various lock ups of the Memo ‘M’, inspired by the concept of photographic composition. This works as an animated piece and across the spine and the corner of the books.