A full rebrand and website refresh for a London based HR consultancy specialising in recruitment for law firms and the Bar. A new identity was created with an arrow element incorporated in to the ‘G’, representing GRL’s forward thinking approach to recruitment. Detailed brand guidelines were produced providing guidance on the application of the brand across various print and web scenarios. GRL’s existing website was re-skinned with a new design, including a new suite of brand imagery, fonts and a colour palette to improve the user experience. I proposed improvements to functionality across the site including implementing a better search process and signposting of services.